In a recent blog post, I shared tips on how to develop and market your "personal brand" to land your dream job. However, one of the most important parts of the process of branding yourself is being able to communicate your value easily, effectively, and with confidence.
Without this important skill set, you won’t get very far in your job search.
Understanding your unique value proposition and being able to effectively convey that message is something you need to be able to do consistently and continuously in your search. Remember our first post about developing your personal brand, where we discussed that your branding statement can easily be translated into your elevator pitch, your cover letter, LinkedIn profile and any number of marketing avenues?
Sharing your brand through social media and communication vehicles is the next important step in your job search.
In today’s job market, so much networking and job seeking is performed online -- and much of it still happens person, making it critically important for you to be able to communicate effectively both online and in-person.
Here are two steps to begin this process:
1. Write and speak in an authentic tone of voice when you’re writing your branding statement, your resume, cover letter, even writing about yourself on LinkedIn or in a Linkedin group. If you are a more formal person, use a more formal tone. More casual, use that tone instead. Always err on the side of being more professional, but use a tone and language that suits you and communicates your personality. If you try to write something that doesn’t feel like you, it will come off as stiff and inauthentic.